Using The Power Of The App For Mobile Marketing Nirvana

It should be little surprise that social networking has grown to be one of the most potent forms of mobile marketing in the industry today. Industry-leading research specialist ComScore identifies it as the fastest growing category in smart phones and mobile browsers. If you like, this is almost a holy grail of marketing, insofar as it brings together emerging and exciting communications media, with the marketer reaping the dividends.

Can you believe that the iPhone app store now has close to a quarter of a million individual options? Android systems were very slow out of the gate and are playing catch up, but are way behind - nevertheless, there are tens of thousands of choices for these subscribers, as well. Because people cannot get their hands on these apps quick enough, marketing and advertising initiatives proliferate. Expect to see in-app advertising represented in a variety of different formats, including banner advertisements, text messages and other visual enticements.

The secret here is to be innovative, exciting and provocative. There is a lot going on in the mobile browser's world and he or she expects to be entertained, not only within the applications and games available, but by the messages that marketers dare to suggest. The objective in this situation is to get the subscriber to be so impressed that he or she recommends that friends also view the media. The ad makes it clear how easy it is to recommend and share, by linking to various social networking sites prominently.

Depending on the announcement, the subscriber can be prompted to take action by purchasing, ordering, adding a name to a mailing list, or even by extending the potential reach of this initiative exponentially by "recommending" others do the same.

ComScore tells us that these pre-application solutions are five times more likely to be successful at hitting their objective benchmark in the industry as compared to an "online" environment. This is very impressive and underlines the potential for this form of mobile marketing. As the mobile device is so media rich and the subscriber is likely to be engaged, there is potential for achieving focus and a desire to interact, if not achieve multiple "results," effectively from one exposure.

As the viewer is essentially seeing media messages in real context, more logical outcomes can be expected. Rather than sending a marketing message in passive bites, as is the traditional way, there is a level of engagement and attention to detail that is likely to achieve much more beneficial marketing results.

There is no sign of the social media tidal wave dying down anytime soon, as Facebook continues its charge to take over the world and defy any and all demographic stereotypes. Furthermore, we can certainly expect mobile marketing to increase as more and more people gain access to the web through these smart devices. Pre-app videos and teasers are just another example of how the industry is galloping from straightforward texting and SMS marketing to media rich options and solutions, almost at pace with the technical innovation.


------

Gerald Yancey specializes in SMS marketing and mobile marketing, helping any business of any size to stay closely connected with their customers and increase sales as a result. Wouldn't you like to see what mobile marketing can do for you? Go to =>http://www.mobile-marketing-life.com